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Fresh Juice Gets Makeover for New Year | Health

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Fresh Juice Gets Makeover for New Year
Fresh Juice Gets Makeover for New Year


The following information was sent to us by Deborah Knuckey:

Washington-area residents can freshen up their new year’s resolutions by adding one resolution they’ll actually want to keep: drink fresh-pressed, nutritious, and delicious organic fruit and vegetable juices.

Purée Artisan Juice Bar™ opened its first stylish, modern juice bar yesterday, just in time to help locals start off 2012 in a healthy way. The area’s first 100% organic juice bar will offer healthy juices, blended and custom drinks, along with individual and group juice fasts, for those who want to kick start their 2012 health goals.

“Drinking Puree’s fresh juice checks off a variety of new year’s resolutions with a single action: being healthier, going organic, lowering your carbon footprint, supporting local sustainable farmers, and, for many people, losing weight,” said Amy Waldman, Founder and self-confessed “Juice Junkie” of Purée Juice Bar.

“Drinking top quality Purée juice is an easy resolution, whether you are going on a juice fast to detox your system, getting healthier by drinking juice for one meal a day, or simply having a weekly glass of juice that is packed with vitamins, minerals and phytonutrients,” she said. Waldman became a juicing convert in 2007 after a juicing regime resulted in her losing 90 pounds and feeling much healthier. She started Purée after being unable to find any place in the Washington area offering the quality of juice she wanted, much less a place that was also fun, hip and social. 

Purée is the first DC-area juice bar that exclusively uses the Norwalk™ Juice Press, a more labor-intensive juicer that results in a significantly greater amount of nutrients being extracted from the fruit and vegetables. For example, a scientific study found the Norwalk juicer extracted 5 times the calcium and more than 20 times the magnesium from carrots when compared to a standard centrifugal juicer. And because the machine doesn’t heat the juice, it stays fresh longer, with little loss in nutrient density in the first three days.

 Purée Artisan Juice Bar™ is a café blending juices using local, organic produce and the purest, unprocessed ingredients, and will be offering raw, vegan snacks. Purée’s first location is at 4903 Elm St, Bethesda, Maryland. www.pureejucebar.com.